The new website features branded design and several custom technologies, including a robust financial assessment and a custom jQuery rotating homepage banner.
FOCUS Financial Assessment
The FOCUS Financial Assessment, a tool used to help users assess five core areas of their financial health. When the CFO Alliance approached Roger West with the idea of the tool, the development team quickly got to work looking for the right solutions. The team decided to integrate form technlogy with the chart technology from Advanced Software Engineering. The final results was an form questionnaire form that generates a polar chart so users can immediately see the results of the assessment.
To lead users through a planned path of conversion, the Roger West team created content-driven campaigns that highlighted key areas of the website. Using custom jQuery, the Roger West team rotated the campaigns in the header of the homepage.
About Roger West
Roger West Creative and Code is a new kind of agency, bridging the gap between marketing and technology. The company provides full-service integrated marketing solutions to businesses worldwide. Roger West’s services include web design and web development, online marketing, traditional marketing, custom web solutions, software development, content management systems and e-commerce storefronts.
As an award-winning agency, Roger West and its employees have been honored by such organizations as MarketingSherpa and the American Advertising Federation. Most recently, Tampa Bay CEO Magazine named Roger West CEO Mike Westafer as a finalist for Emerging CEO of the Year.