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one week later, we're ranked 800 out of 179,523 projects on sourceforge, with over 150 downloads. We've got handful of people helping in various countries, we're hard at work on our hosting and marketing materials… Our booth for osCon2008 is purchased, we're hoping to leave that event with 30 active developers contributing their time… we've basically got 6 weeks to get ready… very exciting…


Just had our 100th download of concrete5 on sourceforge. We've been talking to several developers who are helping us further refine the install process. Some guy from Brazil is even pitching in!

open source is neat.


Okay, who the hell turns their speaker volume up so loud that you can hear "YOU'VE GOT MAIL!" from their AOL account through their floor (our ceiling)? Our upstairs neighbors have received four pieces of mail today. We need to figure out a way to strike back. I'm thinking ceiling-mounted speakers and Ahnold.


NetDisaster …you are so clever, so nice.


From the beginning, Concrete has been designed as a system that makes the creation of pages easy, with a flexible "block" system available for placing items of content within these pages. As Concrete has matured, new data types have been created for different types of tasks. In Concrete5, for example, we have all sorts of these: single pages, page types, themes, blocks, elements, user attributes, page attributes, email templates, and more.


goto the site...

Well we still have a long way to go before I'd call it a polished product that didn't have a lot of lose ends, but the whole thing is stable and the important bits are working well. The UI has also settled down so it really feels like cleanup time to us. We're launching concrete5.org to try to drum up some help from the open source development community as I type. Sadly there's nothing for me to do but bug people about getting C's in the right cases right now, so I'm posting here so my team will stop scowling at me.

concrete5.org is live! yay, tell your developer friends.


Dig the new logo treatment.


I opened our fridge, and this is what I saw:

A look inside the Concrete fridge

It occurred to me that this moment sums up exactly why Concrete is an excellent place to work. Let me put it out there for you:

Fridge - With Captions

Reason 1? An abundance of beer.

Reason 2? An abundance of humor. No, for the confused amongst us, we aren't PETA-hating, raw-animal-eating nutjobs. We are, however, irony-loving, hipster-leaning, Arrested-Development-watching nerds.

(Note: I did not open the bag.)

I arrived at work today and prepared to engage in my typical morning routine. Step 1: Put lunch in fridge. Step 2: Brew Coffee. Step 3: wait nervously until step 2 completes. Step 4…well, you get the idea.


So, after a bit too much sun and tequilla, I'm back at work after a couple of weeks on the Yucatan. Back to the "real world". It's a bit of an adventure emersing yourself in a foriegn country where you barely speak the language. The strange thing is that first week I was surrounded by not spanish speakers, but chain smoking germans. I was studying at a small spanish school down there where most of the residents were from northern europe. Fortunately for me, most of the europeans knew about 4 or 5 languages, so english became the spoken language when I was in the room. I was staying in Playa Del Carmen, which is a cool little beach town that has become the fastest growing city in North America. It's a lot cheaper & more laid back than the spring-break-partier destination of Cancun to the north. After refreshing my poor Spanish skills in Playa I rented a car (driving in Mexico is insane btw. One-way streets and individual lanes are sort of arbitrary concepts there). I headed south to spend a few days in these primitive cabana-bungalows in Tulum, which turned out to be on a nude beach. Then ventured inland to explore the various mayan ruin sites around the peninsula. Uxmal was probably the highlight. A good trip all and all. It definity served its intended purpose of giving some time to reflect and to momentarily re-evaluate this strange american culture we live in.


Hey all, this is Andrew. I'm Director of Technology here at Concrete Websites, and I'm going to take the reins from Franz for a second.

I've been making websites for more than ten years – first as a production/HTML guy, then a web and database programmer, and now as a director of some very talented programmers. Through it all, a number of things have remained constant. One of those is the impressive amount of bullshit involved when talking about the web. For example, in preparing for this post I took a trip to The Web Economy Bullshit Generator, and while its layout is dated, its content is as hilarious and spot-on today as it was when it debuted. And as the web changes, new sites have arisen to chronicle its changing lexicon. Everyone, it seems, is hatin' on buzzwords.

Why do buzzwords get such a bad wrap? See, as engineers, programmers and information architects, we like precision. We crave it. However, language by its nature is mostly antithetical to precision; terms that get created to express complex concepts can't help but miss some of the nuance, because that's what language does: it distills the complex into something that a person can wrap their minds around without wanting to shoot themselves in the face. But engineers look upon this compromise between precision and accessibility with disdain, and as a result consider buzzwords a bunch of hokum.

I understand this distrust. However, as I've moved from doing day-to-day work in the trenches to more conceptual and managerial work, I've found myself engaging in the unthinkable: I've started to use terms like those so mocked above in serious and non-ironic ways. It started with AJAX, a decent word used to express a technical concept. Now I can't stop: words like "leverage," "scalable," and "monetize" are a part of every day conversation.

Why all the back-story? Hopefully, it convinces you that what I'm about tell you isn't the result of some knee-jerk antipathy toward "buzzwords." I use buzzwords. I think they have their place. I think they can assist in communication. However, when used in excess and in place of any actual content, they deserve to be mocked mercilessly.

Let such mocking commence. The victim? TechCrunch. Their latest article, Bill's Gold Watch, is bafflingly incoherent. Check out some of these quotes, as helpfully disected from the "article" by the second commenter:

  • "cloud infrastructure battle"
  • "made that platform relatively salivating"
  • "while Google methodically mows down the marketplace"
  • "going to consolidate Facebook's equity in social metadata and create a groundswell of OpenID adoption"
  • "warm fuzzy feelings for Web site owners who become part of an expanding network of reuse of the original log-in"
  • "The terms of service for accessing social clouds will normalize over the next few months as users gravitate toward sites that leverage their original investment in OpenID registration"
  • "producing affinity based on less work, common interface guidelines, and pressure on Facebook and outside clouds to modify their terms of service to avoid having to reinitialize access to their social data over and over."
  • "starting to accelerate in real time streams over Jabber and XMPP"
  • "allowing the kind of piping currently enabled between Gchat/Talk, iChat, AIM, and Twitter, which together produce a common set of streams that all are recorded and archived in Gmail's Chat repository"
  • "the last time we saw this type of viral spread, it was Adsense carried on the river of the blogosphere"
  • "social graph being formed out of the combination of follow and filtered Track"
  • "can provide infrastructure to model the unique characteristics of Twitter's dynamic graph using Facebook's avatars"
  • "can fit into this like a glove, feeding downstream vertical versions of affinity groups to skinned Silverlight containers"

Jesus. Come on! I first thought of this blog post after reading the sentence "It's not that Friend Connect is going to slow Facebook down; to the contrary, it's going to consolidate Facebook's equity in social metadata and create a groundswell of OpenID adoption which in turn will drive Open Social app development." Who actually believe this?! I'll talk to you all day about social networking, social bookmarking, and grid/cluster computing, but if someone opines in my presence about the "social cloud," they're probably in for a confused look, at the very least. And the sentence "Live Mesh can fit into this like a glove, feeding downstream vertical versions of affinity groups to skinned Silverlight containers." It reminds me of that episode of The Simpsons, in which Lisa, upon seeing a sign for a "Yahoo Serious Film Festival," remarks, "I know those words, but that sign doesn't make sense."

Every industry and field has its echo chamber, in which nonsense is amplified to the point of credulity. The web, with its ability to propagate concepts so quickly and effortlessly, is probably worse than most. Perhaps TechCrunch is a victim of this. Or perhaps they're just trolling for article hits. But if you want people to take you seriously when you say something, it helps to actually say something! I'm convinced that's the true problem with buzzwords: they make it all too easy to write 500 word articles without saying anything at all.