U.S. Army MWR

Developed by PortlandLabs

Project URL: www.armymwr.com


U.S. Army IMCOM MWR takes care of soldiers. They deliver Family and Morale, Welfare, and Recreation programs and services enabling readiness and resilience for a globally-responsive Army. With over 100 installations around the globe, more than 3,500 businesses, and millions of active duty soldiers, family members, veterans and community members, coordinating communication requires focused technological solutions. 


MWR embraced a cloud-hosted enterprise approach by using concrete5 to consolidate many uniquely-designed garrison websites into a unified multi-site install which provides a consistent user experience. PortlandLabs (the team behind concrete5) provides a fully managed subscription including hosting and support so the MWR team can focus on their marketing goals and trust that the technology and compliance requirements will be handled. The entire system has been granted an internal Army Authority to Operate (ATO) and has also been approved as FedRAMP Ready under the name “Liberta.” 


"They really listen and are not afraid to push back on bad ideas. They worry about the whole process, even if it’s not strictly their responsibility. They try to deliver a great product that improves over time. You can tell they care about their work. Our success is their success."


Melanie Reagin 

IMCOM Media Chief

Army MWR

Editing Experience

You can build a complex web presence with any number of frameworks, but how efficient is it to manage overtime?

With approximately 1,000 content contributors, training new staff well, and ensuring best practices are essential. Multi-step workflow approval for new content ensures that compliance rules are followed even by new content contributors who are constantly learning about the Army’s Personally-Identifying Information (PII) protection requirements. 

To ensure content creators we’re being careful about collecting PII we delivered a centralized report of all field names being used on all forms across the network of sites, along with links to see their use. Now if a form makes it through workflow by accident, there’s an audit method to make sure the live site is following the rules.

The Results

By combining 100+ individual Army MWR websites into one multi-site concrete5 installation, Army MWR has more than tripled their web traffic. They are better able to support their mission by having a content distribution platform that is centrally managed and powers every garrison. Garrisons are improving their information design on a monthly basis with the help of ongoing analytics reporting and best practices consulting.

About PortlandLabs

We make digital communication easy and good for everyone.


PortlandLabs started as a full-service interactive media firm in 2002. Over the years, our website toolkit became the open-source ecosystem concrete5.

Today we're focused on building high performance, complex web presences for larger organizations. We provide hosting, support, and maintenance for mission-critical websites around the world. 

We run websites for the Department of Defense and have a FedRAMP Ready WebOps solution called Liberta Server. 

Our team has offices in Portland, Oregon but we primarily work online, making it natural for us to collaborate with clients, freelancers, and agencies around the globe. 

We are passionate about the potential of technology to bring people together online.  We are respectful of its ability to tear them apart. We believe in a secure distributed internet owned by the people. 


Contact PortlandLabs

Website: www.portlandlabs.com

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