Progressive Sports

The Challenge

Progressive Sports - The first choice for sports coaching and physical activities for children across the UK. Working with schools, parents and children.

They needed a website to help grow their brand, attract more franchisee sales.

The franchisee needed to be able to set up and manage their own courses and classes with age restrictions, discount codes, group booking discounts and much more.

Each individual franchisee site had to be able to take payments through their own personal Paypal from one centralised system.

  • Course Postcode Search and Checkout
  • Franchise Area Sites
  • Full Site Management for Trainers
  • Infusionsoft CRM Integration

The Decision Process

We’d used Concrete5 for hundreds of websites but never done anything to this degree.

We knew that with the Advanced Permissions functionality we could create the area sites and allow the users to manage their own sites and use the core commerce to create and sell products.

We tested and reviewed various plugins for Wordpress and other dedicated online booking systems but felt that nothing gave us the full functionality we needed.

The Implementation and Solution

We phased the project out over a period of time.

We started by giving the site a complete design overhaul, developing the franchisee booking system.

We are continuing to extend the system as we go giving users more and more functionality to manage their site, their customers and sales and marketing.

The ease of use of editing and managing the system means that the support time of dealing with any issues are very quickly handled.

The Results

The Progressive sports team now have a website that they can use in a multitude of ways, from generating leads to recruiting new franchisees and empowering them to sell their own localised sport based classes and courses.

The site is fun and colourful and packed full of powerful features for them to easily manage and update the site on an ongoing basis as well as effectively building their marketing lists and increasing course booking around the UK.

  • The site has seen a 22% increase in course bookings since the site went live.
  • The number of leads for the Franchisee programme has now more than doubled.
  • 14% increase in schools working with the company
  • With the increase in course bookings, there are more children taking part in physical activity.

It's been a pleasure working with the Progressive Sports Team and we look forward to our continued working relationship as we continue to develop new features and functionality to aid them further in getting kids involved in sport around the UK.


Melt Creative is a UK Based Design and digital marketing agency specialising in helping turn browsers into buyers by combining awesome design and time tested marketing techniques.

We are experts in integrating marketing systems with websites to help boost conversions and sales through automated marketing.

You can find out more about us here.