Sharps

Developed by Rawnet

Project URL: www.sharps.co.uk

A new website and digital strategy enabling Sharps to optimize their customer experience and drive better quality leads

Sharps Bedrooms was enjoying a period of huge growth and needed a website that could scale with them.

Despite the majority of their visitors viewing via mobile devices, the site wasn’t mobile-friendly which was heavily impacting conversions. Their customer journeys needed tightening up in order to drive more design visits & they wanted to capture more and better quality data about their customers in order to provide a truly personalized customer experience. 

Objectives


  • Increase conversion rate from users to prospects and the number and quality of design visits - delivering a better ROI on marketing spend

  • Improve data capture to better qualify leads and gain more customer insight

  • Refine Sharps’ pre and post design visit experience

  • Create a better experience for an ever-expanding mobile audience

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Digital Strategy


Although the original brief was to overhaul Sharps' website, Rawnet knew that the site only formed one part of the overall customer experience. So, they reviewed all customer touchpoints, from product discovery, product awareness, decision fatigue, sales pressure defense, to social reassurance.

  • Potential customers were overwhelmed by the sheer amount of choice, there was a lack of information about the process of buying a bespoke, fitted wardrobe.

  • Call to actions were confusing and potential customers took a leap of faith to invite a sales rep into their home, inadvertently qualifying themselves into a sales process they knew very little about.

  • There was an ongoing YoY increase in visitors accessing the site via mobile devices, but the experience wasn’t mobile-friendly.

  • Sharps fitted wardrobes are a luxury, quality product, which wasn’t reflected in the aesthetic of the website.

  • The positioning of products, differentiators, and the structure of the site was confusing.
     

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"We decided to partner with Rawnet as their understanding of our core value proposition and business objectives were outstanding compared to other agencies. Their pitch was very thorough and they presented new ideas and strategies that we employ now."

 

Jared Andrews

Digitial Marketing Manager

Sharps

Intuitive user journeys


Sharps’ previous user journeys were focused around product ranges, which caused confusion.

Rawnet restructured the product categorization around more consumer-facing terms, using room types instead of ranges which resonated with the customer through their decision-making process. 

Mobile-first


Data shows that there is an ever-expanding mobile audience visiting and engaging with the Sharps website.

Therefore Rawnet took a mobile-first approach in design and build so that those visiting the site on mobile have an optimized experience rather than scaling down a fully functioning desktop site and therefore reducing mobile functionality. 

The Results


Since the site went live Rawnet had been working in collaboration with Sharps and their other agencies to enhance brand presence through organic marketing strategies, as well as driving CRO as a collective group. This, coupled with the much improved UX, has led to some really great results.

18%

Increase in brochure requests

36%

Increase in design visits

20%

Increase in average time on page

About Rawnet


Their investigative process alongside their creativity and technical expertise make them a valuable partner, not just another digital supplier. They are solely dedicated to creating long term positive impact for their clients.

Their approach to partnerships

They pride themselves on their approach, calling it The 5 Ds. A fast-paced, yet detailed immersion into their client's business allows their team to understand objectives and customer requirements.

Equipped with this knowledge they're able to provide quality, scalable solutions to help meet objectives and ensure our clients are fit for the future.

Creating a long-term, positive impact

  • They don’t do campaigns. They don’t simply ‘redesign’ a website with a new set of features.

  • Everything they do moves their client one step closer to being an industry leader.

  • They only take on projects that can create a positive, measurable, everlasting change.

Contact Rawnet

Partner Page: www.concrete5.org/rawnet

Website: www.rawnet.com

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