Beyond Cost Plus

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Price is the most powerful profit lever available to a business owner. It also sends a vital message about the product and the brand.

The biggest and most succesful companies employee teams of marketers, behavioural economists and psychologists to get it right. Most small businesses stick with the traditional cost-plus formula.

This site is about breaking down and explaining the sophisticated pricing strategies we see all around us, and helping small business owners use those same techniques to be more successful.

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