Beyond Cost Plus

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The most successful companies benefit from advanced pricing strategies – strategies that are developer by accountants, behavioural economists and psychologists. Meanwhile most smaller retailers are stuck using an outdated cost-plus formula.

Beyond Cost Plus examines real world examples of advanced pricing strategies and deconstructs them, then shows how smaller retailers in general, and florists in particular, can use them to increase both sales and profits.

There is also a section for consumers, one that shows them how to take advantage of quirks of modern pricing that can work in their favor.

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