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Per Mar Security Services is the largest, family-owned, full-service security company in the Midwest. They desired a refreshing and well-branded look-and-feel as well as user-friendly navigation and search engine optimized content. Their primary goal was to design a versatile new website where their various audiences could learn more about Per Mar’s services and ultimately request a quote.
Persuasive, easy-to-read and search engine optimized content was a major priority for Per Mar Security Services. Informatics helped research and write new content for their website, based on keyword research and SEO best practices. The Informatics team also worked to incorporate their new content into the redesigned website using unique page layouts and feature blocks.A defining feature of the redesigned Per Mar website is their various landing page designs. There is also a large focus on iconography throughout the new website, a very popular trend in 2017. The new site features a prominent “Request a Quote” call to action button in both the header and throughout the site content. The robust location listing provides information for all 23 Per Mar branch locations across the Midwest.