Snake River K9

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Snake River K9 was looking for a website built to support their new high-end personal protection dog sales division in Jackson Hole, WY. SRK9 had an established business in Kenya, but needed a mobile compatible site that was friendlier to the American market.

Focus43 designed a site with an image rich version for the desktop and a lean, clean version for mobile browsing. The site was built with Concrete5.

Snake River K9 came to Focus43 with a unique challenge - they needed to create a new brand that appealed to the American market. SRK9 had existing brands, Ridgeback Africa and Ridgeback K9, that were well known worldwide. However, they recognized that a less "hard core" presentation was needed for executives and families looking for personal protection dogs in the US. In addition to a more friendly image, as a US business serving high net worth clientele, they needed a website that reflected the professionalism and technological savvy their clients expected to experience.

Although SRK9 came to us first for website help, it quickly became apparent that SRK9 needed some more comprehensive brand design help. We love to design, but work on logos, brand color palates, business cards and the like we refer to our trusted design partners. Nerd stuff only, please! After the designer we recommended put together a great logo and brand palate, we were able to quickly build a responsive, professional looking site for SRK9.

One of SRK9's big challenges with their Ridgeback sites was how to update their content. They had one site built with another CMS and were able to make some changes, but it was difficult and only their CEO knew how to do it. We recommended using Concrete5 as their CMS because the learning curve for making content updates is low. Once we gave a demonstration of how easy it would be to use and train new people to use C5 it was a done deal. We did a bit of initial training and now SRK9 has several staff trained to make content updates and Jeff can finally get some sleep (not really - he still doesn't sleep as far as we know).