Excellent form manager
The range of field types and configuration options and control over design through Custom Templates were particularly useful.
Being able to easily pass variables to invisible fields was exceptionally useful in a particular project.
Support also first rate.
Great Add-on, even better support!
(future feature request, add columns to a column)
Great add-on and developer support.
The $60 cost is a bargain - having a developer code the same forms I was able to do myself with Formidable would have cost literally thousands of $$$.