Very simple and amazing UX
Very honestly speaking, this is quite amazing job the dev has done and the simplicity speaks for itself. The UX fits most of the use cases of almost any website. I really appreciate the little amazing things the dev has done and made it quite useful yet simple to use and update.
Flexible theme, very modern and great support
It's not perhaps as fully featured (yet) as the big theme players (Supermint / Fundemental), but it works robustly and owing to its easy-to-use management interface, makes it quite easy to spin up an awesome looking, yet bespoke-configured, website.
There are a number of features that I'd like to see integrated, like better approach to typography management entirely (at time of writing this, you have to modify the css files by hand which, I suspect, will get overwritten in each theme update) and better colour management options.
Never-the-less, I'll give it five stars for the fact it looks awesome, clear attention to detail for designers to allow them to manipulate the look at their will with ease and the support responses is near-on instantaneous (which is worth five stars on its own).
Anyway, enough of the gushing, it's a great theme which is adaptable for a lot of website needs IMHO.